Mission Bank

Asaka Bank is one of the largest banks in the country and firmly holds leading positions among commercial banks of Uzbekistan.

It is also listed in the "Top 1000 Banks" for the last three consecutive years (source: "The Banker"). The Bank has a wide branch network throughout the country and successfully cooperates with international financial institutions and leading foreign banks.
Reputation of the Bank as a solid and reliable business partner coupled with its financial stability and array of all necessary prerequisites for further successful development allows evaluate potential of the Bank putting it in the position of serious and perspective participant in the banking system of Uzbekistan.

The Bank carries out its activity by following major principles as outlined bellow:

• High level of professionalism and services;
• Maximization of shareholders' value while meeting liquidity requirements and establishment of fair relations with clients;
• Keeping the banking risks at reasonable and justifiable level in the frameworks of its equity capital following the rule: "Everything for client, for his/her security based on the principles of mutually beneficial partner relations".

Major factor of success of the Bank in the way of reaching planned objectives is its active promotion and support to the development of the Republic by realization of investment programs of further development of corporations as well as small and medium businesses. Another important success factor is the adoption of new methods of management, which emphasizes the priority of commercial orientation of the Bank's activity and intensification of mobility of the Bank in the market environment.

The Bank is contemplating major modernization of its risk management system. In this connection special attention is given to the flexibility if Bank's management, momentary reaction to the changes on the market, optimization and increasing the effectiveness of its branch network, intensified development of information technologies.
Qualitative changes have been implemented in the system of carrying out relationships with the clients of the Bank, increasing standards of clients' servicing, major priority is given to PR and advertising policy of the Bank which is considered as an effective client base forming instrument.

Each competitive advantage of the Bank, new product/service should be clearly identified, easily comparable and advantageous in comparison to the same product/service of alternative banks. Following the transparency principle the Bank is extending its cooperation with mass media with the aim to disseminate reliable information about the activity of the Bank.

With an intention to strengthening its competitive position in the market the Bank is planning to activate its marketing activities paying special attention to the following:

1. Widening branch network and strengthening client base
2. Attracting new diversified spectrum of clients from various branches of economy
3. Intensification of activity on credit lines: utilization of existing and attraction of new credit lines
4. Improving client servicing standards
5. Extension of assortment and scales of services provided to clients
6. Drafting flexible pricing policy
7. Further promotion of the Bank in the international markets of banking services
8. Realization of PR and advertising campaign

The Bank assumes that further competition among major players in the market of banking services of Uzbekistan will be based on IT modernization as well as reconsideration of existing pricing policies and bank-to-client relationship policies of the banks. In this regard the Bank has strong capacity and intends to use its reserves for strengthening its competitive positions in the market.